HONGRUNTONG MARINE
Welcome to Hongruntong Marine, your trusted source for professional rubber fender solutions. With expertise in manufacturing high-quality marine fenders, we are committed to providing reliable protection for your vessels during berthing operations. Our dedication to excellence ensures that our fenders are durable, resilient, and tailored to meet the specific requirements of your maritime needs. We take pride in our innovative approach, continuously improving our products to guarantee customer satisfaction.
Choose Hongruntong Marine as your partner for top-notch rubber fenders and experience the difference in safety, performance, and peace of mind. Trust us to deliver exceptional quality and service for all your marine protection needs.
So Why Choose HONGRUNTONG Group?
One simple reason… A trustworthy brand!
At Hongruntong Marine, you’ll instantly notice our confident and enthusiastic attitude to a fender challenge. We work hard to keep things as simple and straightforward as possible. Even though your requirements may be varied, complex and challenging, we think you’ll quickly recognize the importance we put on creative thinking and our ability to problem solve: And that excellence in design doesn’t have to come at an unaffordable price.
You can be confident in the many decades’ experience of our technical team and our refined expertise but reassured by our modest approach. We know the importance of listening and respecting our customers’ input. You won’t find us telling you that there is only one way to solve the problem and we’re always willing to take a new perspective to find you the most elegant solution.
We’re pleased of our broadminded, enlightened attitude and understand the frustration that lack of choice and imaginative thinking can stifle a project. Whether it is a challenge of system performance or budget, our innovation in design or supply of fender systems only comes through persistence and tenacity.
We don’t believe you should accept the status-quo and we know that you’ll be invigorated and satisfied by our inspired and enthusiastic approach. So if you want to experience what it feels to have a fender solution from us, why not give our team a call to discuss your particular requirement.
Our Vision
A global leader in brands and technologies – Our vision gives us a sense of direction and destination. It captures our aspiration of being the best in everything we do. It is the basis for what we all stand for as one company. Our vision and our values guide the choices and decisions our employees make every day.
Values
We put our customers at the center of what we do.
We value, challenge and reward our people.
We drive excellent sustainable financial performance.
We are committed to leadership in sustainability.
Strategy
Our strategy is built on the foundation of our corporate values and will drive our successful development in the coming years in order to achieve our long-term vision for Hongruntong Marine: to become a global leader in brands and technologies.
In order to steer the focus of the entire organization toward our strategy and ensure its successful implementation, we have defined four strategic priorities: Outperform – Globalize – Simplify – Inspire.
The basis for our strategy was a detailed analysis of major long-term market trends. We identified three megatrends, which will affect our different businesses over the next years: consolidation, emerging markets and speed.
Consolidation in our supplier, manufacturer and customer base as well as in our competitive environment will continue. Size will become a critical success factor in the future. Consequently, we need to grow our businesses.
We expect the shift of growth from mature to emerging markets to continue. As a result, we need to expand our already strong footprint in these markets over the coming years.
We anticipate highly dynamic market evolution, and faster decision-making by suppliers, customers and competitors. In addition, further digitalization will lead to changes in our market environment. We therefore need to continue simplifying our processes and increasing our operational excellence.
Financial targets 2023
We have defined ambitious financial targets for our company. By 2023, Hongruntong Marine aims to grow sales to 600 million dollars, of which 300 million dollars will come from emerging markets. For adjusted earnings per preferred share (EPS), Hongruntong Marine targets a compound annual growth rate (CAGR) of 10 percent between now and 2023. These financial targets are based on organic growth, including continuous portfolio optimization, that is, small and mid-sized acquisitions as well as divestment or discontinuation of nonstrategic activities. Potential major acquisitions or divestments are not built into our financial targets.
